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Privacy Policy

Privacy Policy

Apex Advertiser Media LLC

Effective Date: May 3, 2026

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1. Overview

Apex Advertiser Media LLC (“we,” “our,” or “us”) operates direct mail advertising services, including Every Door Direct Mail (EDDM) campaigns, printed advertising mailers, QR code-enabled marketing materials, and related digital platforms.

This Privacy Policy explains how we collect, use, and protect information from both our website users and recipients of our advertising mailers.

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2. Information We Collect

We collect information in the following ways:

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A. Information You Provide Directly

  • Business contact information (name, business name, email, phone number, address)

  • Billing and payment details

  • Advertising content submitted for print or digital distribution

  • Communications sent via forms, email, or QR code landing pages

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B. Automatically Collected Information

When users interact with our website or QR codes, we may collect:

  • IP address and device information

  • Browser type and operating system

  • Pages visited and time spent on site

  • Referral source (including QR code scans)

  • General geographic data (e.g., city or region level)

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C. EDDM Campaign & Mailer Interaction Data

For direct mail campaigns, including EDDM distribution, we may collect:

  • QR code scan activity

  • Landing page visits generated from mailed materials

  • Aggregate response rates by campaign, zip code, or distribution area

  • Click-through and engagement metrics tied to advertising performance

Important: USPS does not provide us with any personal information about mail recipients, and we do not receive or store any household-level identity data from EDDM distribution.

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3. How We Use Information

We use collected information to:

  • Design, print, and distribute advertising mailers (including EDDM campaigns)

  • Track performance and effectiveness of advertising campaigns

  • Provide QR code-based landing pages and business tracking analytics

  • Process payments and manage client accounts

  • Improve marketing services and campaign targeting strategies

  • Communicate with advertisers about their campaigns

  • Maintain business records and comply with legal obligations

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4. QR Code Tracking & Analytics

Our mailers and marketing materials may include QR codes that link to unique landing pages or tracking URLs.

When a QR code is scanned:

  • We may log the scan event (time, approximate location, device type)

  • We may associate scans with a specific campaign or advertiser

  • We do not identify individual households or personal identities from QR scans alone

All QR tracking is used for campaign performance measurement and advertising analytics only.

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5. EDDM (Every Door Direct Mail) Disclosure

We utilize USPS Every Door Direct Mail (EDDM) services for geographic-based advertising distribution.

  • EDDM is delivered based on carrier routes, not individuals

  • We do not receive names, addresses, or personal data of recipients from USPS

  • Any performance data collected is aggregate and anonymized

Our services are focused on geographic advertising reach, not personal targeting of individuals.

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6. Sharing of Information

We do not sell personal information.

We may share limited data with:

  • Print and mail fulfillment partners (for production and delivery)

  • Payment processors and invoicing systems

  • Website hosting, analytics, and QR tracking providers

  • Legal authorities if required by law

All third-party providers are required to handle data securely and only for service-related purposes.

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7. Cookies & Tracking Technologies

We may use cookies and similar technologies to:

  • Track website performance and traffic

  • Measure QR code campaign effectiveness

  • Improve user experience and marketing analytics

Users may disable cookies in their browser settings, though some features may not function properly.

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8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect collected data. However, no system is completely secure, and we cannot guarantee absolute security of information.

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9. Data Retention

We retain information only as long as necessary to:

  • Fulfill advertising services

  • Maintain business and financial records

  • Analyze campaign performance

  • Comply with legal obligations

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10. Your Rights

Depending on your location, you may have rights to:

  • Access or request a copy of your data

  • Request correction or deletion of personal information

  • Opt out of marketing communications

To make a request, contact us using the information below.

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11. Children’s Privacy

Our services are not intended for individuals under 13 years of age, and we do not knowingly collect personal information from children.

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12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

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13. Contact Information

Apex Advertiser Media LLC
Email: info@apexadvertisermedia.com
Website: www.apexadvertisermedia.com

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